Agent Leadership Council (ALC)


The Associate Leadership Council is comprised of the top twenty percent of the Keller Williams® agent body in the Market Centers. The purpose of the Associate Leadership Council is to guarantee our associates a vehicle for giving direct input as to the operation of Keller Williams®.

Christine FrommChristine Fromm

Cares Committee

PhonePhone: (818) 380-5217

EmailEmail: chris@valley-re.com

DRE License NumberLicense No: 01782912

Christine Fromm is a valuable member of the Keller Williams Realty family and she is currently on the Cares Committee for Keller Williams’ Agent Leadership Council (ALC).

Flora MartinFlora Martin

Productivity Committee

PhonePhone: (818) 380-5212

EmailEmail: agentfloramartin@gmail.com

DRE License NumberLicense No: 01868143

Flora Martin is a valuable member of the Keller Williams Realty family and she is currently on the Growth Committee for Keller Williams’ Agent Leadership Council (ALC).

Justin DaeJustin Dae

Financial Committee

PhonePhone: (818) 380-5224

EmailEmail: jdae@kwcommercial.com

DRE License NumberLicense No: 01519849

Justin Dae is a valuable member of the Keller Williams Realty family and he is currently on the Finance Committee for Keller Williams’ Agent Leadership Council (ALC).

Mark Alan BuaMark Alan Bua

Social/Education Committees

PhonePhone: (818) 231-6249

EmailEmail: markalanbua@kw.com

DRE License NumberLicense No: 01305390

Mark Alan Bua is a valuable member of the Keller Williams Realty family and he is currently on the Social/Education Committees for Keller Williams’ Agent Leadership Council (ALC).

Rashad WinstonRashad Winston

Social Committee

PhonePhone: (818) 380-5229

EmailEmail: rashadwinston@kw.com

DRE License NumberLicense No: 01513525

Rashad Winston is a valuable member of the Keller Williams Realty family and he is currently on the Growth Committee for Keller Williams’ Agent Leadership Council (ALC).

Edoardo BeghiEdoardo Beghi

Committee

PhonePhone: (310) 597-9792

EmailEmail: edoardo@beghirealty.com

DRE License NumberLicense No: 01794146

Edoardo Beghi is a valuable member of the Keller Williams Realty family and he is currently on the Keller Williams’ Agent Leadership Council (ALC).

Sandy SegoviaSandy Segovia

Committee

PhonePhone: (818) 380-5218

EmailEmail: sandysegovia@gmail.com

DRE License NumberLicense No: 01375600

Sandy Segovia is a valuable member of the Keller Williams Realty family and she is currently on the Keller Williams’ Agent Leadership Council (ALC).

Ramon RasconRamon Rascon

Committee

PhonePhone: (818) 649-9371

EmailEmail: teamrascon1@gmail.com

DRE License NumberLicense No: 01157350

Ramon Rascon is a valuable member of the Keller Williams Realty family and he is currently on the Keller Williams’ Agent Leadership Council (ALC).

Sandra LeonSandra Leon

Committee

PhonePhone: (818) 923-9435

EmailEmail: sandraleon@kw.com

DRE License NumberLicense No: 01977632

Sandra Leon is a valuable member of the Keller Williams Realty family and she is currently on the Keller Williams’ Agent Leadership Council (ALC).

What is the Agent Leadership Council (ALC)?

The ALC is actively involved in the leadership of the company, holding ownership and management accountable to live within the budget and participates in attaining the goals of the Market Center, i.e., production, drive profit, education and standards and principles. This is NOT a sales meeting nor is it a complaint session. The ALC acts as the Market Center’s “Board of Directors”. They are the guardians of the culture. A covenant agreement of ALC responsibilities is entered into by all ALC members with their Market Center peers.

One of the greatest aspects of the Keller Williams Realty model is the Agent Leadership Council. At Keller Williams Realty, our associates have “input” into the policies of the company. The ALC, which is available in every Keller Williams market center, is a truly active program for allowing agents to express themselves and participate in the policies of the company.

Who is in the Agent Leadership Council (ALC)?

Typically, the top 20% of the associates in the market center comprises the Agent Leadership Council. They meet at least once per month and make major decisions in conjunction with the Team Leader (Broker) and the Business Operating Partner. These meetings are open to all agents in the office. There is also an agent leadership council for each region of Keller Williams Realty as well as one for the entire company.

Keller Williams Realty is the only real estate company that “opens the books” to the agents. Through the “open book” policy at Keller Williams, associates are encouraged to view the profit and loss statement monthly in the market center. Believing that people make better business decisions when they are treated like business people, there are no financial secrets in a market center. Through the Agent Leadership Council, agents have a voice in the expenditures of the office. If you enjoy being informed, you will like the “open book” format.

Unlike traditional real estate companies, where blanketed decisions are made from a corporate office that apply to every one of their offices nationwide, at Keller Williams, the decisions for each office are made by the agents that are doing business in that particular office. Who knows better about what an agent needs to be most productive in their particular market, then the agents that are doing the most business in that market?